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Meet The Team

Nickie Mabey

Founder and CEO

With four generations of family skiers behind her it’s no surprise Nickie’s parents had skis on her feet as soon as she could walk. And with that kind of heritage she was destined to find her calling on the slopes.

Founding Mabey Ski was a dream 15 years in the making for Nickie ― time she spent acquiring the knowledge and experience she’d need, working ski seasons across the globe exploring new cultures, organising large-scale corporate events, and creating bespoke itineraries for ski and luxury travel agencies.

Nickie is ‘hands on’ when it comes to Mabey Ski adventures too, scouting out small backcountry lodges, dreaming up new ideas with guides and gathering insider tips from partners that make guests feel like locals.

When she isn’t in the backcountry in search of fresh tracks, you’ll find her swimming in the local lakes, hiking trails, or falling off her mountain bike.

Nationality: British

Favourite ski experience: There are a few, but I’ll narrow it down to two. Skiing waist-deep powder with a local guide in Rusutsu, Japan, where we skied fresh lines all day long and finished with a dip in a mountainside onsen (hot spring). And more recently an overnight basecamp in BC’s backcountry where we built a snow table, cooked a gourmet BBQ and watched the sun set behind our campsite ― one of my favourite ski trips since moving to Whistler.

Favourite piece of gear: My Osprey 30L pack ― it’s super comfy in the backcountry, and I always ride with it in resort too as it has a hydration reservoir with an insulated pocket to stop it from freezing. Lots of pockets for snacks and duct tape too.

Favourite après-ski drink and snack: You can’t beat a Caesar from Dusty’s. As far as snacks go, a plate of gyozas dipped in soy, vinegar and ginger (preferably in Japan).

What’s on your bucket list: To ski all 7 continents. I’ve skied in North America, Europe, Asia and Australasia so far. Next, I want to ski tour in Chile and experience the local culture (donkeys can even take your skis up to the alpine whilst you hike up!). Then I’m aiming to ski in Antarctica in November 2023.

Ben Cooke

Head of Adventures

Having grown up in the flat, sheep-filled fields of rural Oxfordshire, UK, Ben found himself craving a little more vertical in his life and has spent the last 10 years living, working and playing in the steep-and-deep powder skiing mecca of Whistler on the West Coast of British Columbia, Canada.

Over the last 14 years he has worked in the UK, Belgium, the French Alps, and Canada in the sales, ski travel and destination marketing sectors and specialises in making the impossible happen for his guests.

An avid adventure-ski traveler, Ben has skied the backcountry of Canada, USA, Japan, England (yes, you read that right!), France, Austria, Switzerland, Italy and Bulgaria over the last 10 years and plans to ski in Antarctica, Georgia, Kyrgyzstan, Chile, Iran, India, New Zealand and more in the next 10!

When he’s not out skiing, day dreaming about skiing, talking about skiing, planning where to go skiing, tuning skis, and researching gear to use whilst skiing, Ben loves to snowmobile, mountain bike, hike, camp, fly fish, eat cheese, collect (and drink) wine and tell atrocious dad jokes. Did we mention he likes to ski?

Nationality: British

Favourite ski experience: I think heli-skiing in Bella Coola, BC was the most spectacular trip I’ve ever been on. Huge mountains, deep powder, sunshine and incredible food ― it had it all. I already have my next trip booked!

Favourite piece of gear: Ski straps, I never leave the house without them. They are seemingly made of kryptonite and I’ve used them to fix skis, boots, bindings, bags and even to limp home a broken snowmobile 25km through the backcountry. Tie it around your leg and you’ll always have one handy, plus they only cost $5 ― bargain!

Favourite après-ski drink and snack: Fried chicken and champagne. Trust me, it’s a thing.

What’s on your bucket list: I’ve always dreamed of ice climbing then skiing down an iceberg, and would definitely love to do some ski mountaineering in Antarctica. Our incredible Sail and Ski Touring Experience in the Lyngen Alps, Norway is definitely next on the list for me though. Off skis, I’m still trying to convince my partner to take 6 months off to hike the Pacific Crest Trail from Canada down to Mexico together!

Vanessa Fisher

Media Relations

Vanessa learned to ski as a child taken with her parents in Flaine in the boom ski years of the 80s when the purpose built resorts were all the rage! After 15 years working at the Ski Club of Great Britain, setting up their PR department in-house, Vanessa set up her own PR Agency specialising in ski, sports and mountain destinations.

Vanessa has skied in many of the West Coast Canadian resorts having spent a winter living and skiing in Banff, as well as exploring many of the US States – New England, Wyoming, Colorado and Montana.

Closer to home her children learned to ski in Wengen, Switzerland and she has taken press groups across Europe and North America including St Anton, Andermatt, Bad Gastein, Alagna, Verbier, Killington, Jackson Hole and many more! In France she skis regularly in the 3 Vallees resorts of Les Menuires and Saint Martin de Belleville. When not skiing, she is talking about it, plotting her next adventures and always being asked for her favourite destination!

During the summer months she is often found on the river, in a boat, on a paddleboard or taking a kayak down the Thames. You can find out about her here!

Nationality: British

Favourite ski experience: 

My first time heli-skiing was in Jackson Hole. I got the opportunity to take a place in a helicopter and it cost me a few hundred dollars at the time. I was nervous about the cost but a fellow skier and friend said to forget the cost as the experience would stay with me for life. It has.  Another year, I was lucky enough to stay at the Rifugio Guglielmina above Alagna, in Italy, before it sadly burned down; waking up to see the sun rise on the Monte Rosa, and to ski down from the refuge off piste with a guide was another incredible day on the mountain. In a less epic way, seeing my children make their first big ski days was also very special. So many great experiences and hopefully many more to come!

Favourite Mabey Ski Adventure:

I have skied many of the interior BC resorts – Big White, Red, Fernie etc so I think the Powder Highway: Kootenay Rockies would be one for me, taking in Revelstoke and Nelson and revisiting Red again. I’d also like to ski in Norway so one of the new Sail and Ski trips would be up on the list as well.

Favourite piece of gear: 

I’ve got an Elevenate jacket which has done me well for the last few years. Two ski buddies have bought the same after seeing mine, so it definitely ticks a lot of boxes. Super lightweight, space for layers, loads of pockets. I just have to see it and it makes me want to ski!  I love that companies such as Eco Ski are trying to make us recycle and reuse our ski equipment for longer so I hope my jacket will last for a few more seasons.

Favourite après-ski drink and snack: 

A large shandy and a bag of crisps after a big day out on the mountains always tastes amazing. After that, like Nickie, I’m a glass of bubbles girl all the way!

What’s on your bucket list: 

Definitely to ski Norway, [I’ve been in summer to Oslo and the fjords but never to the ski areas] I’d also like to get to Argentina and Japan. But I also really enjoy Italian skiing and was lucky to get back to the Dolomites season 21-22 and re-discover the mountains around Val Gardena and the incredible Sella Ronda. I can have a great ski day on any mountain with the right company …..and some powder snow obviously helps!