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Meet The Team

Nickie Mabey

Founder and CEO

With four generations of family skiers behind her it’s no surprise Nickie’s parents had skis on her feet as soon as she could walk. And with that kind of heritage she was destined to find her calling on the slopes.

Founding Mabey Ski was a dream 15 years in the making for Nickie ― time she spent acquiring the knowledge and experience she’d need, working ski seasons across the globe exploring new cultures, organising large-scale corporate events, and creating bespoke itineraries for ski and luxury travel agencies.

Nickie is ‘hands on’ when it comes to Mabey Ski adventures too, scouting out small backcountry lodges, dreaming up new ideas with guides and gathering insider tips from partners that make guests feel like locals.

When she isn’t in the backcountry in search of fresh tracks, you’ll find her swimming in the local lakes, hiking trails, or falling off her mountain bike.

Nationality: British

Favourite ski experience: There are a few, but I’ll narrow it down to two. Skiing waist-deep powder with a local guide in Rusutsu, Japan, where we skied fresh lines all day long and finished with a dip in a mountainside onsen (hot spring). And more recently an overnight basecamp in BC’s backcountry where we built a snow table, cooked a gourmet BBQ and watched the sun set behind our campsite ― one of my favourite ski trips since moving to Whistler.

Favourite piece of gear: My Osprey 30L pack ― it’s super comfy in the backcountry, and I always ride with it in resort too as it has a hydration reservoir with an insulated pocket to stop it from freezing. Lots of pockets for snacks and duct tape too.

Favourite après-ski drink and snack: You can’t beat a Caesar from Dusty’s. As far as snacks go, a plate of gyozas dipped in soy, vinegar and ginger (preferably in Japan).

What’s on your bucket list: To ski all 7 continents. I’ve skied in North America, Europe, Asia and Australasia so far. Next, I want to ski tour in Chile and experience the local culture (donkeys can even take your skis up to the alpine whilst you hike up!). Then I’m aiming to ski in Antarctica in November 2023.

Ben Cooke

Head of Adventures

Having grown up in the flat, sheep-filled fields of rural Oxfordshire, UK, Ben found himself craving a little more vertical in his life and has spent the last 10 years living, working and playing in the steep-and-deep powder skiing mecca of Whistler on the West Coast of British Columbia, Canada.

Over the last 14 years he has worked in the UK, Belgium, the French Alps, and Canada in the sales, ski travel and destination marketing sectors and specialises in making the impossible happen for his guests.

An avid adventure-ski traveller, Ben has skied the backcountry of Canada, USA, Japan, England (yes, you read that right!), France, Austria, Switzerland, Italy and Bulgaria over the last 10 years and plans to ski in Antarctica, Georgia, Kyrgyzstan, Chile, Iran, India, New Zealand and more in the next 10!

When he’s not out skiing, day dreaming about skiing, talking about skiing, planning where to go skiing, tuning skis, and researching gear to use whilst skiing, Ben loves to snowmobile, mountain bike, hike, camp, fly fish, eat cheese, collect (and drink) wine and tell atrocious dad jokes. Did we mention he likes to ski?

Nationality: British

Favourite ski experience: I think heli-skiing in Bella Coola, BC was the most spectacular trip I’ve ever been on. Huge mountains, deep powder, sunshine and incredible food ― it had it all. I already have my next trip booked!

Favourite piece of gear: Ski straps, I never leave the house without them. They are seemingly made of kryptonite and I’ve used them to fix skis, boots, bindings, bags and even to limp home a broken snowmobile 25km through the backcountry. Tie it around your leg and you’ll always have one handy, plus they only cost $5 ― bargain!

Favourite après-ski drink and snack: Fried chicken and champagne. Trust me, it’s a thing.

What’s on your bucket list: I’ve always dreamed of ice climbing then skiing down an iceberg, and would definitely love to do some ski mountaineering in Antarctica. Our incredible Sail and Ski Touring Experience in the Lyngen Alps, Norway is definitely next on the list for me though. Off skis, I’m still trying to convince my partner to take 6 months off to hike the Pacific Crest Trail from Canada down to Mexico together!