Like you, we have a passion for powder, and an appetite for adventure.
Mabey Ski is an adventure ski company on a mission to conquer every continent. Founded by Nickie Mabey whose family have been ski pioneers for over a century, skiing is more than just a hobby. More than a passion. It’s a lifestyle that has led her to ski peaks less tracked, explore remote regions, and relocate to the mountains in Whistler, British Columbia.
WHO WE ARE
We are a team of hardcore skiers, travelers and logistics experts based in the Coast Mountains of British Columbia, Canada. When we go skiing, we don’t just want to ski the best runs on the planet – we want to be blown away by the people, the culture and the electricity of our surroundings. We felt that the trips being offered rarely focused beyond a bed to sleep in and a lift pass to go skiing. This is why Nickie Mabey set up Mabey Ski, because the adventure shouldn’t end when the slope does.
WHAT WE DO
We have travelled and skied all over the world to find those hidden-gem ski resorts, that special hole-in-the-wall ramen place and those larger than life local ski guides. At Mabey Ski, we don’t do normal – we collaborate and dream with small, local partners across the globe to create experiences beyond the norm, not found anywhere else.
WHY WE DO IT
Because skiing has a unique way of bringing people together to incredible locations and creating the most lasting and genuine of memories. Our team lives to ski and travel, and our passion lies in bringing that knowledge and experience together to bring you the kind of adventure and excitement you will chase for the rest of your life.
HOW WE DO IT
One of the keys to creating a truly unique experience is getting to know you; your passions, what makes you tick, and what you want most from a Mabey Ski adventure. If you are looking to book a romantic luxury backcountry experience, corporate retreat with a twist, a full-on expedition with a crew of friends or anything in between, we have the contacts, the knowledge and just enough crazy to make it happen!
Our knowledge comes from years of experience in the industry, an unrelenting passion for our work and experiencing our adventures first hand, on the ground. From mountain-top wine tasting with vineyard owners, mountaineering with the best guides on the planet, to ice fishing for fresh rainbow trout at sunrise, we are on a never ending journey to find those special experiences. Our favorite word is YES, so all you need is an idea and a sense of adventure and we will do the rest…
Where we came from
100 years ago. 2,000 metres up… That’s where our story began, with Dorothy fearlessly flying down Adelboden’s slopes on 230cm wooden skis. By the time she reached the bottom, she’d ignited a passion that’s lasted four generations and set the family standard for blending snow and style. This Mabey family obsession inspired Dorothy’s great-granddaughter, Nickie, to found Mabey Ski.
Great-Grandmother Dorothy was one of the original British ski holiday-goers. Here she is tearing up the slopes in Adelboden, Switzerland. Can you imagine skiing in a skirt on 230cm wooden skis? Not in our day Dotty!
1914 – 1918
World War I
During World War I European troops learnt to ski to fight across the dangerous Dolomites.
Aged 7, Granny Penny and her brother Nigel and mother Dorothy dressed for the beach in Mürren, Switzerland.
1939 – 1945
World War II
Granny Penny aged 22 serving style on and off the slopes. Can we please get a pair of those glasses?
Granny Penny kept this menu for all these years – maybe they were the best Crêpes Suzette she ever had? Or perhaps it was from her first date with Grandpa Bevil who she met skiing in Mürren.
Grandpa Bevil racing in leather boots
“He wasn’t always a pro – Grandpa was often falling over, and I would be the one helping him up. Although he would never admit it!” - Granny Penny
Start’em young! Grandpa cut down an old pair of skis for the third generation of Mabey skiers.
The Mabeys make The Sunday Express “Five girls, bareheaded, and only one boy, in a gay wooly cap all began skiing at between two and three. They are possibly the most talented skiing family in the Swiss Alps.”
Back in the day when ski holidays cost £34(!), Nickie’s Dad and Auntie Noni strike a pose for the Inghams magazine.
Always one for breaking traditions
Auntie ‘Isy’ Isabel is selected by BUSC to be the first ever female racer in the Anglo-Swiss Race. Having previously competed for GB in the women’s slalom at the FIS World Cup in 1970, they would have been stupid not to...
Grandpa Bevil saves his pennies by using old summer photos for his son’s lift pass. Every little helps!
Nickie Mabey experiences snow for the first time in Valmorel, and the love affair begins.
Always wanting to help others, Granny Penny sets up the Penny Mabey Fund, sponsoring up-and-coming young British female skiers with dreams of reaching the Olympics.
At 82 years young
Daredevil Grandpa Bevil wins his age category in the McMillan Cup.
"Save the blood wagons for those who really need them." Grandpa Bevil, after dislocating his shoulder during race practice the following year.
Nickie joins the Oxford Brookes Snow Sports committee as social secretary where she starts organising ski trips for 400 students.
Following in her aunties' ski tracks, Nickie qualifies as a Level 2 Ski Instructor with SitCo in New Zealand.
Not long before the fifth generation of Mabey skiers arrive in Les Gets starting at aged 2.
2016 – 2020
Taking the ski passion to the next level, cousins Tash, Ana and Sophie Stocker take home numerous medals for the England Alpine Squad, each having their turn on the top of the podium.
Nickie Mabey establishes Mabey Ski
It had been there all along, at the back of her mind (and blood) and now the time was right to introduce a new style of ski trip – the ski adventure.
Inspired by generations of Mabey explorers, she followed in her family’s ski tracks trying out exhilarating new experiences and discovering destinations like a local, leading to some of the best moments of her life.